• Online event
  • Zoom Live
  • Non cotisants et extérieurs: Gratuit
    Cotisants: Gratuit
    Etudiants de l'ICHEC: Gratuit
    Professeurs de l'ICHEC: Gratuit

A new approach to Sales, Marketing and Customer Service.


It’s a changing world. Not only in terms of customer behavior, the way we sell and deliver but also in terms of how you enchant the customer.

We are pleased to invite you to the next ICHEC Alumni session around Customer Experience and Disruptive Selling – the essential techniques to turn opportunities into results. This inspirational talk will be hosted by Patrick Maes, Founder and CEO of international consultancy firm CPI and award nominated author of the book “Disruptive Selling”.

In this interactive session you will get an exclusive look at changes in sales, marketing, and service and the application of Artificial Intelligence in the customer engagement domain. We trust that Patrick’s insights will shed some light on the importance of creative concepting and how it can help you develop enchanting customer experiences through the smart use of disruptive technologies.

Speaker :

Patrick Maes - Head of Customer Advisory Services at KPMG Belgium, Patrick is also Founder and CEO of international consultancy firm CPI and award nominated author of the book “Disruptive Selling”.

This event is in partnership with the Sales Academy
The first school in Belgium to focus on practical sales training - Supported by ICHEC-Formation Continue


Practical information :

  • Date : Thursday April 29, 2021 at 7pm
  • Place : Online event via Zoom Live (link will be sent to all registrants)
  • Price : Free
  • Inscriptions : Before April 27, 2021 at noon

Registration :

To register for this event, log into your member's area or create one for free HERE. You will be able to be kept informed of our next activities and your registrations will be facilitated. In case you do not wish to have an account with us, you can register simply by filling out the form below.


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